🛍️ How to start your Own Ecommerce Business (0-100%) with Profit Calculation 🚀

byMani Blogs -
0



1. Find a profitable products which suits your pocket.

  • Focus on trending categories like
    • Home & Kitchen
    • Consumable items
    • Health & Personal Care
    • Electronics Accessories, and Pet Supplies.

  • Avoid overly competitive or saturated categories like - mobile phones, laptops, or branded electronics.

2. Check Amazon Best Sellers & Trends

3. Analyze Product Demand & Competition

  • Use tools like Helium 10, Jungle Scout, or Keepa to check demand, competition, and price trends.
  • Look for products with at least 300 sales per month (10 sales/day).

4. Consider Profitability

  • Choose products with at least 30-50% profit margin.
  • Calculate costs:
    • Product Cost (from supplier)
    • Amazon FBA Fees (if using FBA)
    • Shipping & Import Fees
    • Advertising Costs
    • Return Cost
    • Packaging Cost
    • Photoshoot
    • Loan Repayment
    • Other Costs (Like - Ink, Electricity Bill, Bonus, Maintenance Envelope etc.)
    • Use Amazon FBA Fee Calculator to estimate profits.

5. Avoid Restricted & High-Risk Products

  • Check Amazon’s restricted categories and hazardous materials.
  • Avoid fragile, seasonal, and high-competition items.

6. Look for Lightweight & Small Products

  • Prefer items under 500 -1000 g to reduce shipping costs.
  • Small, durable items are cheaper to store and ship.

7. Private Label or Resell?

  • Private Label: Customize your own brand (best for long-term success).
  • Retail Arbitrage: Buy discounted items and resell them.
  • Wholesale: Buy in bulk and resell.
  • Dropshipping: Sell without holding inventory (riskier but lower investment).

8. Source the Product

  • Find suppliers on Alibaba, IndiaMART, ThomasNet, or Global Sources.
  • Order samples before purchasing bulk stock.
  • Negotiate better pricing with suppliers. I said Always Negotiate before order.

9. Check Product Reviews & Improve

  • Look at customer reviews (3-4 star reviews) and identify common complaints.
  • Improve the product by fixing those issues.

10. Validate & Test Before Bulk Order

  • Order a small batch and list it on Amazon.
  • Run Amazon PPC Ads to check product performance.
  • If sales are good, scale up the inventory.

==========================================================================
Legal Documentations
==========================================================================

1. Business Registration & Licenses

  • ✅ GST Registration (Mandatory in India)
  • ✅ FSSAI License (If selling food products)

2. Intellectual Property Protection

  • ✅ Trademark Registration (To protect brand name & logo)
  • ✅ MSME Registrations.

3. Payment & Banking Documents

  • ✅ Current Bank Account (For transactions and payments)

==========================================================================
Product Cataloguing
==========================================================================

1. Essential Elements of Product Cataloging

✅ Product Title (Optimized & Concise)

  • Keep it under 200 characters (Amazon's recommended length).
  • Include brand, product type, key feature, and size (if applicable).
  • Avoid duplicate words and unnecessary details.
  • Example:
    • Bad Title: Nike Running Shoes Men's 2024 Model – Blue – Best Sports Shoes for Running
    • Optimized Title: Nike Men’s Running Shoes – Blue, Lightweight, Breathable

✅ Bullet Points (Key Features)

  • Highlight 5-6 key features that solve customer problems.
  • Use short sentences (easy to read).
  • Example for a smartwatch:
    • ⌚ HD Display – 1.75" AMOLED screen for crystal-clear visuals.
    • 💦 Waterproof – IP67-rated for swimming & workouts.
    • 🔋 Long Battery Life – 10 days on a single charge.
    • 📞 Bluetooth Calling – Answer calls directly from your wrist.

✅ Product Description (SEO-Friendly & Detailed)

  • Include features, benefits, and usage instructions.
  • Use keywords naturally (avoid keyword stuffing).
  • Format with bold text, bullet points, and spacing for better readability.
  • Example:
    • Experience Ultimate Comfort with XYZ Office Chair!
    • ✔️ Ergonomic design for all-day support.
    • ✔️ Adjustable height & 360° swivel.
    • ✔️ Premium PU leather with soft cushioning.

✅ Product Images (High-Quality & Optimized)

  • Use white background (Amazon standard: 1000x1000px or higher).
  • Multiple angles (front, side, back, close-ups).
  • Lifestyle images (product in real use).
  • Infographics to show dimensions & key features.

✅ Product Variations (Size, Color, Type)

  • Use parent-child listing (Amazon) for products with different colors/sizes.
  • Example:
    • Parent: Apple iPhone 15
    • Child Variants: 128GB | 256GB | 512GB in different colors

✅ Keywords & SEO Optimization

  • Use long-tail keywords in title, description, and backend fields.
  • Example for a blender:
    • Main Keyword: Best Blender for Smoothies
    • Secondary Keywords: Portable Blender, High-Speed Juicer Mixer

2. Amazon-Specific Cataloging (Important Fields)

  • ASIN (Amazon Standard Identification Number) – Unique product identifier.
  • UPC / EAN / GTIN – Barcode for product identification.
  • Browse Node – Category placement (ensures correct listing).
  • Search Terms – Backend keywords for better discoverability.
  • Product Type – Correct category selection.
  • A+ Content (Infographic + Videos)

3. Tools for Product Cataloging

  • Helium 10 & Jungle Scout – For keyword research.
  • Canva & Photoshop – For image editing.
  • Flat File Upload (Amazon) – For bulk product uploads.

==========================================================================
Sales & Business Development
==========================================================================

1. Sales Strategy for eCommerce

✅ Identify Your Target Market

  • Use Google Analytics, Amazon Insights, and Facebook Audience Tools to define your ideal customers.
  • Analyze competitors and find market gaps.

✅ Product Optimization for Sales

  • Ensure SEO-optimized product listings with proper keywords, images, and descriptions.
  • Offer bundle deals, discounts, and limited-time offers to boost conversions.

✅ Multi-Channel Selling

  • Sell on Amazon, Flipkart, Myntra, eBay, Shopify, and social media platforms.
  • Leverage Facebook, Instagram, and WhatsApp Shops for direct sales.

✅ Pricing & Promotions

  • Use dynamic pricing tools like RepricerExpress (Amazon) to stay competitive.
  • Run seasonal promotions (Diwali, Black Friday, Prime Day, etc.).
  • Offer free shipping and attractive return policies.

✅ Conversion Rate Optimization (CRO)

  • Improve product pages with clear CTAs, trust badges, and social proof (reviews, ratings).
  • Use A/B testing to test different product images, descriptions, and pricing.

2. Business Development Strategies

✅ Market Expansion

  • Identify new markets (international selling via Amazon Global Selling, Shopify, eBay, etc.).
  • Localize product listings for different regions (language, pricing, trends).

✅ Strategic Partnerships

  • Partner with influencers, resellers, and affiliate marketers to expand reach.
  • Collaborate with other brands for cross-promotions.

✅ Wholesale & B2B Sales

  • Register on Amazon Business, IndiaMART, Udaan, and Alibaba for bulk orders.
  • Offer bulk discounts & customized B2B solutions.

✅ Customer Retention & Loyalty

  • Set up email/SMS marketing campaigns to engage past customers.
  • Implement loyalty programs & referral discounts.
  • Provide excellent customer service to boost repeat purchases.

3. Growth Tools & Techniques

✅ Data-Driven Selling

  • Use Helium 10, Jungle Scout, and Keepa for trend analysis.
  • Track sales reports & customer insights via Google Analytics & Amazon Seller Central.

✅ Paid Advertising & Marketing

  • Run Amazon PPC, Facebook Ads, and Google Shopping Ads for high-intent buyers.
  • Use retargeting ads to convert abandoned carts.

✅ Automate & Scale

  • Use CRM tools like HubSpot & Zoho for lead management.
  • Automate order processing & fulfillment with FBA (Amazon) or third-party logistics (3PLs).

==========================================================================
Customer Support & Service
==========================================================================

1. Key Aspects of eCommerce Customer Support

✅ Multi-Channel Support

  • 📧 Email Support – Handle queries & complaints professionally.
  • 📞 Phone Support – Provide direct communication for urgent issues.
  • 💬 Live Chat – Offer instant support via WhatsApp, Facebook Messenger, or website chat.
  • 📲 Social Media Support – Monitor complaints & reviews on Instagram, Twitter, and Facebook.
  • 📝 Self-Service FAQs – Reduce queries by providing a detailed FAQ section.

2. Handling Customer Queries Effectively

✅ Pre-Sales Support (Before Purchase)

  • Provide detailed product information (size, features, warranty).
  • Assist with order placement & payment issues.
  • Offer recommendations based on customer needs.

✅ Post-Sales Support (After Purchase)

  • Share order tracking updates & estimated delivery dates.
  • Address returns, refunds, and replacements promptly.
  • Provide installation guides or troubleshooting help (especially for electronics & appliances).

✅ Managing Complaints & Returns

  • Follow Amazon’s return policy guidelines for smooth processing.
  • Offer hassle-free refunds or replacements to maintain trust.
  • Use customer feedback to improve products & services.

3. Tools & Technologies for Customer Support

✅ CRM & Helpdesk Software

  • Zendesk / Freshdesk / Zoho Desk – Manage support tickets & queries.
  • HubSpot CRM – Track customer interactions & personalize responses.
  • Gorgias – Ideal for Shopify-based eCommerce stores.

✅ AI & Chatbots

  • Tidio / Drift / ChatGPT-powered bots – Automate responses for FAQs & order tracking.
  • WhatsApp Business API – Automate replies for customer queries.

✅ Order & Return Management Tools

  • AfterShip / Shiprocket – Send real-time tracking updates.
  • Return Prime / Happy Returns – Automate return requests.

4. Customer Engagement & Retention

✅ Personalized Support & Follow-ups

  • Send order confirmation & thank-you emails.
  • Follow up with personalized product recommendations.
  • Offer loyalty programs & discounts for repeat customers.

✅ Encouraging Customer Reviews & Feedback

  • Request reviews after delivery for Amazon & Flipkart products.
  • Offer small incentives (discounts, coupons) for honest reviews.
  • Address negative reviews professionally to rebuild trust.

5. Best Practices for Customer Service Excellence

✅ Respond within 24 hours (faster for urgent issues).
✅ Be polite & professional in all interactions.
✅ Offer multiple support options (email, chat, phone, social media).
✅ Maintain clear & fair return/refund policies.
✅ Continuously improve based on customer feedback.

Tags:
Mani Blogs

Welcome to my blog! I am Manender, an ecommerce expert with over 7 years of experience. Throughout my career, I've specialized in bulk data scrapping, become an Excel pro, and offered top- notch IT solutions. My knowledge extends to platforms like Shopify, Magento, Amazon, Flipkart, and more. Join me on this exciting journey as we uncover ecommerce secrets, optimize user experiences, and boost sales. Together, we'll create thriving online businesses in this dynamic digital marketplace. Stay tuned for actionable insights, tips, and tricks to achieve ecommerce excellence! Thank you for being part of this amazing community. Let's thrive in ecommerce!

Post a Comment

Previous Post Next Post