"Starting a Premium Ghee Business"
Ghee is a prized ingredient in Indian cooking, but its pricing can be tricky. Even though it comes in various prices, many believe that higher cost means better purity. In this post, we'll make a Ghee Business. So follow below points to start.
Identify Market Gap: Recognize that although ghee is available in the market within the price range of 500-650, people still seek purity and often associate it with higher prices of 900-1100.
Modify Existing Ghee: Make slight alterations to the existing ghee product, focusing on enhancing taste and color to give it a premium feel.
Quality Assurance: Ensure the modified ghee meets the standards set by FSSAI (Food Safety and Standards Authority of India) to guarantee purity and safety.
Premium Branding: Design attractive labels and packaging that convey the premium and rich quality of the product.
Market Penetration: Approach large shops or malls directly to showcase the premium ghee, emphasizing its quality and premium status to attract customers.
By following these steps, your ghee business can tap into the market demand for purity while offering a premium product at a competitive price.
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Business Ideas